There is no better way to combine social media marketing, content marketing and SEO than by blogging. There is a big disconnection between companies that blog and those that blog effectively. Blogging is more than simply writing a five hundred word article and sending out the link. If you want to build trust with your audience, get more traffic and generate good leads, then you should implement the following ten pro blogging tips.
Before you start a new blog, it is vital that you define your goals for it. Your blog is going to succeed if you know right from the start what you want to accomplish with it. If you are trying to establish yourself as a professional in your field, promote your company or you are blogging for fun to share ideas and opinions, your long and short term goals for your blog will depend on the reasons you have that blog. Think ahead of the things you wish to get from the blog in six months or even one year later and then design, write and market the blog to meet those goals.
2. Know your audience
The design of your blog and content has to reflect the expectations of your audience. If your ideal audience is teenagers, the content and design is going to be different from a blog that targets corporate experts. The audience is going to have some expectations for your blog. Rather than confusing them, try to meet and even exceed those expectations and you will have gained reader loyalty.
3. Consistency is key
Your blog is a brand and just like other well known brands like Nike or Coke, your blog is going to represent a specific message and image to your audience. The design and content of your blog has to consistently communicate the image of your brand and message. Being consistent is vital in meeting the expectations of your audience and creating a secure place where they can frequently visit.
4. Be persistent
A useful blog is one that is busy. Blogs which are not updated on a regular basis are seen by their audience as static. While you should not publish content that is meaningless or you risk boring your audience, it is vital that you frequently update your blog. The best way you are going to keep your readers coming back is by having something new for them to see.
One of the best aspects about blogging is its social impact. It is crucial for your blog to welcome readers and invite them to join your conversations. Ask them to leave comments by asking questions and then respond to their comments. By doing so, you will have shown your readers that you truly value them and the conversation will go on. It is also essential that you leave comments on other blogs and invite new readers to visit your blog for a lively discussion. The success of your blog partially depends on the loyalty of your readers. They need to know that you appreciate them by getting them involved.
6. Be seen
Most of the achievement of your blog depends on your efforts outside your blog. Those efforts need to include locating like minded bloggers and then commenting on their sites, taking part in social book markings via a site like stumbleupon and joining social networking sites like Twitter and Facebook. Creating a good blog will require a lot of hard work coming up with quality content and working outside your site to promote and develop a community around it.
7. Do not be scared of risks
Beginners are usually scared of new blogging tools and features that are available to them. Never shy away from trying out new things on your blog. From adding new plug ins to holding your first contest, it is vital for your blog to be fresh by adding changes that will enhance it. Do not become a victim of every new thing that is available for your blog. Review every potential enhancement in terms of how it will help you achieve your goals for your blog and how your audience is going to respond to it.
8. Get assistance
Even the most experienced and professional expert know that this field is constantly changing and no one knows everything about blogging. These professionals belong to a close knit community and they know that at some point, everyone is a beginner. These are some of the most approachable and helpful people that you can find. Do not shy away from reaching out to fellow bloggers for assistance. The triumph of a blog depends on networking and most are willing to increase their networks regardless of whether you are a beginner or a professional.
9. Continue to learn
It looks like everyday there are new tools available to bloggers. The internet changes very fast and blogging is not an exception to that rule. As you will be developing your blog, take time to research on new tools and features and pay close attention on the latest news about this niche. You never know when a new tool will be released which is going to make your life easier or even enhance the experience of readers.
10. Be yourself
Do not forget that your blog is an extension of you and your brand. All your loyal reads are going to come back to read what you have to say. Add your personality in the blog and ensure that there is a consistent tone for your posts. Determine if your blog and brand are going to be more effective with a corporate tone, snarky tone or a youthful tone. After you know this, make sure that all your blog communications are consistent with that tone.
People do not read blogs so that they can get the news since to do this, all they need is to read a newspaper for news reports. People read blogs so that they can get the opinion of bloggers in regard to life, world and so much more. Do not blog as though you are a reporter, blog like you are having a conversation with your readers. This needs to come from your heart.