Internet marketing also known as online marketing refers to advertising efforts which use email and the web to bring in direct sales through electronic commerce. Internet marketing is mostly used in conjunction with other traditional advertising methods such as newspapers, television and magazines. Below are ten benefits of internet marketing.
1. It is cheaper
The main advantage of internet marketing when compared with offline marketing is the fact that you will get more return for your money. You are able to reach a lot of people and potentially get more clients when you base your efforts online. Besides the large numbers, it is going to cost you very little to advertise.
2. Different advertising methods
When it comes to internet marketing, you can advertise through social media. You can create video content for YouTube as well or even begin blogging by building a popular blog. Another method is to start a Facebook page where you are market products and services and then get a large following. These are just but a few methods of advertising. However, it is not ideal to start using all of them. You should focus on one and then put all your efforts and time into it.
3. Online marketing is never asleep
If you choose to advertise on the newspaper, this counts as offline marketing. However, people might not be able to see the advertisement when they look at the magazine and once they are done reading, they will probably not look at it again. On the other hand if you were to create a blog where you advertise your products and services, you can get views from people all over the world twenty four hours a day seven times a week. While one side of the world is sleeping, the other side is awake. The internet is always awake and that is why internet marketing is a strategy that does not go to sleep.
4. Easy to learn
It is not necessary that you hire someone to assist you with your online marketing needs. This is now a world where learning things is simply a Google search away. It is going to take you a lot of years of constantly learning to get on the same level of an internet marketing consultant. If your budget is limited and you cannot afford to hire a consultant, then it is time you learn yourself. You do not need to be tech savvy.
The benefit of the online marketing world is the fact that in most cases, there is an application or a tool that will help you with the process. For internet marketing to be effective, there are a lot of data that you will need to collect. However, there will always be a program that will do that for you at the click of a button. This is not the case with traditional offline marketing where you are required to do a lot of things by hand. This is time consuming and you would have used that time to do things that will benefit your business.
6. Targeted advertising
With targeted advertising, you are able to choose who is going to see and potentially click on your advertisement in regard to their interest, age, hobbies and geographical location. If you were to release a product that is only ideal for English speaking teenagers who like to play games, then you can set the criteria to have the ad viewed by people who will find it relevant. When this is compared to traditional advertising, it is more superior.
More essentially, you only pay for the people you want to view the advert. An example is paying for an advertisement to appear on the television where you are paying for the amount of viewers at that specific time. In the event only two percent of the viewers will match your criteria, then you will have wasted ninety eight percent of the budget.
7. Payment is fast and simple
The invention of Paypal and other payment alternatives changed things for the better. Paying for membership to use online tools to assist your online marketing is now simple. While it is good that there is a tool for everything, the downside is that you will end up getting a lot of tools. There are those which are cheap and some costly. This comes down to your budget.
The internet provides a good platform for forming relationships with customers and increasing their retention levels. When a customer buys a product from your online store, you can then start a relationship by sending them follow up emails to confirm the transaction and thank them. Emailing clients regularly with specialized products helps to maintain the relationship. You can also ask your customers to submit their product reviews on your website to help build a sense of community.
9. Sales performance
Online marketing will help businesses to improve their sales performance. This can be done by monitoring the number of hits their sites get and the average amount of money that is spent by their customers. By considering this information, you can find ways to improve the service which increases the number of sales. If the business is always improving their service, it will help to meet demands and needs of customers. Clients will then be more pleased with the services they get and will become repeat customers.
10. Brand engagement
In a crowded market, you have to establish and maintain a positive brand awareness and client loyalty. Besides from using word of mouth and leveraging your personal relationships with your established clients, a website is a vital marketing tool that any business can have. A regularly updated site with well written content that maintains people’s interest is vital in showing people how distinctive your business funding is and how you provide the best value to your clients. You do not want to bore people with the same content.
As seen above, those are the benefits of internet marketing. You need to know them and how it will benefit your business.