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Small Business Revolution Doc Project


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National “Small Business Revolution” documentary project features New York’s The HairLounge

Reginald March among 100 business builders featured in yearlong campaign celebrating the crucial role of small businesses in our communities

When visiting The HairLounge in New York’s bustling Chelsea neighborhood, clients receive far more than a new hairstyle – they enjoy wine, music, lively conversation and personalized customer service.

The unique experience is all thanks to Reginald March, who founded the salon in 2011 with a focus on providing exceptional customer service and exceptional style.

Now, The HairLounge is getting national attention from Deluxe Corporation’s Small Business Revolution documentary project. The Small Business Revolution, which also features “Shark Tank” star Robert Herjavec, is a yearlong campaign that celebrates the vibrancy, variety and community impact of small businesses across the country. Its latest story is a photo essay profilingThe HairLounge, one of 100 profiles of inspiring small businesses that will debut throughout 2015 at SmallBusinessRevolution.org.

March says his biggest challenge (and that of many salon owners) is being able to attract and retain employees, and the secret to his success has been investing in his team – financially and personally. The multitalented entrepreneur is also a freelance hair stylist for photo shoots, and he even hosts seminars on everything from nutrition to tips for first-time home buying. He volunteers with youth centers and the LGBT community, while The HairLounge often participates in the city’s AIDS Walk, too. March’s commitment to his employees, his customers and his community is what the Small Business Revolution is all about.

Development of Small Business Revolution

Deluxe developed the Small Business Revolution to focus on the importance of personal touch and local involvement in an era when business is becoming increasingly impersonal. The campaign is capturing the stories of small businesses and their customers, families and friends – all of whom are a crucial part of what makes our communities whole.

“The hands-on customer service, the entrepreneurial spirit and the deep community involvement people find in the small businesses they frequent make all the difference,” said Amanda Brinkman, chief brand and communications officer for Deluxe Corp. “Telling these moving, inspirational stories and putting a spotlight on these owners is our way of celebrating the best parts of American business.”

The Small Business Revolution will unfold throughout 2015, as a part of Deluxe’s 100th anniversary celebration. Since 1915, Deluxe has helped small businesses and financial institutions grow and thrive by providing a range of business services, from websites and logos to social media and email marketing to checks and other financial services.

The Small Business Revolution will also award $25,000 to one small business later this year. Anyone can nominate their favorite small business at SmallBusinessRevolution.org, and Shark Tank’s Herjavec will help Deluxe choose the winner who best exemplifies the Small Business Revolution spirit. The person who nominates the winning business can see how it feels to be a “shark” by personally delivering the $25,000 prize.

About Deluxe Corporation

Deluxe Corp. is a growth engine for small businesses and financial institutions. Nearly 4.6 million small business customers access Deluxe’s wide range of products and services, including customized checks and forms, as well as website development and hosting, email marketing, search engine optimization and logo design. For our approximately 5,600 financial institution customers, Deluxe offers industry-leading programs in checks, customer acquisition, fraud prevention and profitability. Deluxe is also a leading provider of checks and accessories sold directly to consumers. For more information, visit us at www.deluxe.com, https://www.facebook.com/deluxecorp or www.twitter.com/deluxecorp.


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