Facebook advertising is a brilliant tool that’s being taken for granted by the masses that cannot figure out the best way to use it. We covered 3 mistakes that should be avoided in the last blog; in this blog, we are going to discuss a few more, continuing from where we left off in the first part of this blog series.
#6 Broad targeting despite direct approach being available
When using Facebook to advertise your business, you will notice that you can zone in on exactly the type of market you wish to target. You don’t have to advertise and pray for leads and conversions anymore. You are guaranteed to get through to your target market with Facebook advertising. Unfortunately, most people aren’t even aware of this feature.
Curate your Facebook page according to the target market you have in mind, and then aim your ads based on location, gender, age, language, education, interests, as well as sexual preference. Whatever industry your online business is in or type of product or service you are trying to sell, just imagine the possibilities at your disposal when you have an advertisement targeting system as specific as Facebook’s. You can generate tangible leads and conversions on a minimal budget. What more could a marketer need!
#5 Using Weak Images in Ads
When it comes to impactful images, most of us are drawn to pictures that communicate volumes of information in a user friendly manner. In short, we are all drawn to images and pictures that carry substantial visual weight, along with being appealing as well as eye catching.
We are naturally drawn to specific elements in an image frame. We will discuss the top three elements in this blog, so you can use these basic elements to get clicks on your ads.
The first element is the human eye. Whenever talking or looking at someone, we focus on their eyes on the most part. The same is the case when people look at images; we are drawn towards the eyes of the person in an image. So when advertising on the side bar and competing with 4 or 5 other ads, yours can standout if you use the human element properly.
The second most powerful element is the size, color, and contrast. Something should make your ad pop out when a Facebook user scrolls by, and essentially, using the perfect blend of the aforementioned characteristics is enough attract the attention of your users and compel them to click on your ad.
The third element that carries substantial visual weight is the writing that goes with the two elements above. We are naturally interested in reading and when we see eye catching images combined with writing, the effect is truly phenomenal. In most cases, when you see an appealing image, you actually take the time to read information the business is trying to give. The takeaway here is that by combining these three elements, you chances of getting clicks on your ad are quite high.
We will conclude this blog here, and continue this topic in the next blog of this series. We still have 4 more Facebook advertising mistakes to go.