Facebook has become one of the most effective advertising platforms on a global scale. Not only does it generate results but is also delivers an impressive return on investment (ROI). In this two-part blog, we are going to discuss the mistakes that marketers make when advertising on Facebook.
Just because an effective advertising platform exists for everyone to use, doesn’t mean that you understand the dynamics of this platform well enough to get the most out of it. This is evident from the plethora of active business pages that make the same mistakes over and over again.
If you want to sell something online, the first thing you need to do is optimize your marketing efforts, so that quality traffic comes through. In the first part of this blog, we are going to discuss 3 of the top 9 mistakes that Facebook marketers make.
#9 Not Targeting Fans
The most common mistake marketers make is to develop their Facebook page as if their product was born yesterday, rather than already having a steady fan following. Understand that most people who like your page on Facebook are your fans; they are people who already know that you exist. You don’t need to advertise your product to them; instead, what you need to so, is to create status updates that keep them informed regarding what is new.
Offer your fans something on Facebook they can’t get anywhere else. Initiate a contest where the winners get discount codes, or buy one get one free coupons. With this strategy, you can make your fan following more loyal to your brand, which results in your fans sharing your page themselves with their friends and family.
#8 Clear goals aren’t set
The number of aimless advertisements on Facebook is rapidly increasing. Statuses and posts are made just for the sake of posting; they lack a proper thought process or aim. When setting up a Facebook page for your business, build it up with a well thought out plan. Every ad should be able to answer the question, “What is the purpose behind the ad?” Is it more sales, more sign-ups, expanding your target market, or simply sharing latest news that you want your fans to know about?
When it comes down to it, the bottom line is ultimately making money. So don’t bother spending on ad campaigns that lack strategy; it’s a waste of valuable time and money.
#7 Opting for the wrong type of landing page
If you’ve spent as much time on Facebook as an average user, you must’ve already seen the nonstop advertisements that simply invite you to like a page. However, such ads do not work in most cases, as people are hesitant to give away free likes in this way.
The takeaway here is, don’t advertise your page or your blog; it’s just a great way to burn through your money. You need to invest on advertising specific posts on your page that are bound to make you some money down the road. Add links that lead to either a landing page or a squeeze page. This way, you either make a sale, or gain a lead that can help you later on.
In the next part of this blog, we are going to discuss a few more mistakes that absolutely shouldn’t be made when advertising on Facebook.