For home based online businesses, the ultimate goal is making money. In order to do that, you first need a product that has a demand in the online market; it doesn’t matter whether it is a product or a service. What matters is how you present yourself to your clients and consumers. As an online business, your website is how you will portray your company, your history, and all there is to know about you.
How you present that information is what decides whether you have made a new customer or simply increased your bounce back rate. Here is the trick, it’s not the fact that you share this information; rather, it’s the way you share it in. In our new blog series of ‘Boosting User Engagement’, we are going to discuss various techniques that capture the attention and interest of your visitors and retain it.
Why Does User Engagement Matter?
For starters, when you positively engage your visitors, there is a high chance they will return to your blog or website. If a user bounces away from your website in the first 30 seconds that they are there, you aren’t really engaging your visitors.
Lack of engagement increases your bounce rate which can prove to be quite demotivating for people that are just getting started in the online business world. If you are suffering from these poor statistics and wish that your visitors would explore all that your website has to offer, rather than getting bored and clicking away; implement the following practices on your website.
#1 Use Shorter Paragraphs
If you write the content on your website in the way your English teacher asked you to, you couldn’t be more wrong. Nowadays, people don’t like to stay and read paragraph after paragraph about how great your product or service is, no matter how well structured and detailed it may be. The more content you have on your website, the more likely it is that a visitor will click away.
The takeaway here is, keeping the paragraphs on your website concise, to the point, and offering content that provides value to the readers. Small chunks of information are easier to understand for an average Internet surfer, instead of large paragraphs. Just as concise paragraphs are important; so is adequate spacing between them, maintaining a comfortable distance between the content to bring about an appealing structure of your website.
#2 Properly Structuring the Internal Links
Having a strong linking structure on your website has many benefits; the foremost benefit is improving your search engine optimization. Apart from that, it also significantly reduces the bounce back rate of your website.
A proper linking structure refers to other online resources that you link to your blog or website. These links can be about anything as long as they are relevant to the content, product, or service you provide. Relevance is what promotes your user engagement on your website and also improves your SEO ranking. Simply add a selection of relevant links on your website to generate tangible results. The takeaway here is that people return to websites that offer them everything they need to know at a single location.
This concludes the first part of the blog series ‘Boosting User Engagement’. To discover more tips on how you can retain your visitors, stay tuned for the next part.