It is not a secret that not everyone who starts a business online is going to be successful. One fact that you can bank on is that there will be a lot of opportunities for you to succeed. With these nine tips for thriving internet marketing, there is no reason that you cannot achieve success.
For you to succeed, you have to know the ways you can grow awareness about your business. The most popular tools that are available for businesses are email marketing, search engine marketing, local search and social media marketing through Twitter, LinkedIn, Google+ and Facebook. To maximize your traffic and increase revenue, you should combine these marketing strategies.
2. Optimize your site
The idea of optimizing your site might sound scary but it is very easy provided you know where to focus. It used to be quite simple whereby you only needed to plug in some keywords in your meta tags and your site will pull up in the top rankings.
The internet has grown larger and sites are now using different ways to trick search engines into positioning their sites despite them not being relevant. Search engine providers had to get smart and introduce an ever changing algorithm that is meant to validate how appropriate your site was and rank you accordingly.
For you to keep up with algorithms, you are required to create appropriate content for site which explains products, services and location. Make sure that your meta tag title has keywords about your company and not more than eighty characters. This is not the place for you to list the name of your company unless you are confident that your customers are going to use this as their main keyword to locate your product and services.
Create links back to your site. The relevancy of search engine is a popularity contest. The more people talk about and link your site from relevant sources, the better your rankings are going to be. By creating a following, it will be easier to grow your back links.
3. Get a following
Creating a following is all about knowing your customers so that you can assist them to make a purchasing decision and encourage them to spread the word to their family and friends. For some people, this is going to be the hardest part of your strategy since it is foreign. However, you can cheaply create a following via email and social media marketing just by starting few conversations.
These are a few ways to build up your contacts. Collect email addresses and put a sign up list by your cash register and post an email signup box on your Facebook page, blog or website. Send out frequent emails to your list where you include popular coupons and promotions but do not forget to include helpful information for your clients. If you have a flower shop, send a newsletter to your customers about the flowers that are in season.
Invite your customers to your Facebook page. A lot of companies have a Facebook page which they do not know what to do with it. Post questions, host contests, share good news and pitch new product ideas.
4. Target local market
Although local marketing is a new thing, it should not be overlooked. Local marketing from Google Places put your company right where your prospective customers are looking for you. Google Places also provides another location where you can share pictures and information with your customers while letting them comment and endorse your business.
5. Track your progress
After creating the infrastructure for your online marketing, you are required to submit your site to all the major search engines. This is going to get your site submitted but does not guarantee any ranking. You should therefore use racking tools to monitor your progress and traffic.
6. Update content
New content is essential to relevancy. Use tracking data to know the keywords that your customers are clicking to locate you and the pages that are generating a lot of traffic so that you can make changes on content. These are vital steps to marketing and the cheap tool in the mix is your time. Small companies do not have time because of the focus on their business. You are able to cut these steps by building a relationship with a professional online marketer.
7. Speed of page load
You need to pay attention on how fast your site loads. If it takes more than six seconds, search engines are going to ding your website. Images should not have a resolution that is more than seventy five dpi since higher resolutions are going to take a lot of time to upload. The number of images on each page should also be few so that you avoid spending a lot of time uploading them. Not paying attention to the speed of page loads is how business owners compromise the success of their websites.
8. Create a blog
Another way you can bring in quality traffic to your site and increase your place in search engines is by blogging. Blogs can be used to add more keyword phrase pages to your site because search engines see blog posts the same way other web pages do. A lot of business owners are reluctant to blog as they do not know what to write about. Do not let that fear stop you. You are definitely an expert in something or else you would not be operating a business. You should therefore spend some time to think about popular trends and happenings in your industry which you can talk about and keep prospects and customers well informed.
9. Promote your site offline as well
One of the most common and correctable mistakes that business make when it comes to marketing their site is not using offline marketing methods. Pay per click, social media and SEO are good marketing tools that can be used anytime to drive traffic to your site.
With the above tips, you are now ready to take your business to the next level.